// Playbooks
GEO Playbooks
15 short, opinionated guides for earning AI citations. Each one ships HowTo JSON-LD so ChatGPT, Perplexity, Claude, and Google AI Overviews can lift the steps verbatim.
// content
- Write for Perplexity (Listicle Format) 20m · intermediate
Perplexity cites listicles 4× more than prose. The exact H2/bullet pattern that earns Perplexity citations on listicle queries.
- Answer-First Content for AI Overviews 15m · beginner
Google AI Overviews extract the answer from the first 50-70 words. The exact opening pattern that wins extraction.
- Rank in Perplexity Comparison Queries 45m · intermediate
The exact page structure Perplexity cites for 'X vs Y' queries — comparison table, verdict block, and the five entity signals that win the citation.
- Get Cited by Google AI Overviews 1h · intermediate
The five page-level signals that drive AI Overview citations: passage indexing, expert quote density, schema chaining, freshness, and the 280-character snippet rule.
- Monitor Your Citation Share Monthly 30m · beginner
The four-query, four-engine matrix that tells you whether you're gaining or losing share in Perplexity, ChatGPT, Claude, and Google AIO — every month.
- Win the Citation vs Organic Tradeoff 45m · advanced
The three content patterns where optimizing for AI citation hurts organic SEO — and the five where they reinforce each other. Plus the decision matrix.
// crawlers
// llms-txt
// robots
// schema
- JSON-LD for SaaS Pricing Pages 15m · intermediate
The exact Product + Offer schema that gets your pricing surfaced in AI answers like 'how much does X cost?'. Copy-paste template included.
- Author Schema for E-E-A-T Signals 20m · intermediate
The exact Person + sameAs schema that proves authorship to Google and AI engines. Required for YMYL content in 2026.
- Claim Your Knowledge Graph Entity 2h · advanced
The Wikidata + Wikipedia + sameAs sequence that turns your company into a resolvable entity Google and AI engines can cite by name, not URL.
- Structured Data for Changelogs 30m · intermediate
The Article + DataFeed schema that makes your changelog discoverable by AI agents searching 'what's new in <product> this month' — and the RSS feed they expect alongside it.
- Publish a Citable Data Drop 3h · advanced
The four-file structure (JSON-LD Dataset + CSV + methodology page + JSON Schema) that makes your proprietary data the source AI engines cite — not just reference.
// speed
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