THE PLAYBOOK
The 12-Week Agent-Native SEO Playbook
The exact content calendar we use to earn LLM citations for AI startups. One post a week, one channel push, one keyword — sequenced for compounding citation in ChatGPT, Perplexity, and Claude.
| Wk | Theme & post | Keyword | Intent | Difficulty | Channel |
|---|---|---|---|---|---|
| 01 | What Is an Agent-Native Website? A Definition for 2026 Define the category | what is an agent-native website | informational | low | Hacker News Show HN + dev.to crosspost |
| 02 | llms.txt Optimization: The Complete Guide for 2026 Own the file format | what is an llms.txt file | informational | low | r/LocalLLM + Twitter thread |
| 03 | How to Make a Website AI-Readable: A 2026 Step-by-Step Tactical how-to | how to make a website ai-readable | informational | mid | GitHub repo (template) + README link back |
| 04 | Best JSON-LD Schema for SaaS: Copy-Paste Templates Schema authority | best json-ld schema for saas | commercial | mid | Indie Hackers + Schema.org community post |
| 05 | Generative Engine Optimization (GEO) for AI Startups GEO category page | generative engine optimization | commercial | high | AI newsletter syndication (Ben's Bites, TLDR AI) |
| 06 | /vs/webflow — Webflow vs Grow Comparison capture | webflow vs custom code for ai startups | commercial | mid | Outbound to Webflow-frustrated founders on X |
| 07 | The Marketing Site Anatomy for AI Startups (Annotated Teardowns) Persona content | marketing site for ai startup | commercial | mid | LinkedIn long-form + side-by-side screenshots |
| 08 | Launch: Free Agent Readability Checker (/check) Tool launch | agent readability checker | transactional | low | Product Hunt + Hacker News Show HN |
| 09 | How We Got Cited by ChatGPT, Perplexity, and Claude in 30 Days Citation case study | how to get cited by chatgpt | informational | high | Twitter thread with receipts (screenshots of citations) |
| 10 | Ship a Marketing-Ready MCP Server: A Template Open-source play | mcp server template | informational | mid | GitHub release + MCP server registry submission |
| 11 | What an AI Startup Marketing Site Actually Costs in 2026 Pricing transparency | ai startup website cost | transactional | mid | Indie Hackers + outbound to seed founders |
| 12 | State of the Agent-Native Web 2026 (with leaderboard data) Annual report | state of agent-native web 2026 | informational | high | Press push: TechCrunch, The Information, Stratechery |
CADENCE
One long-form post per week (1,200–2,000 words). One channel push per week. One outbound DM batch per fortnight. No more, no less — the constraint is the strategy.
MEASUREMENT
Track keyword positions in Google + named-brand mentions in ChatGPT / Perplexity / Claude monthly. First unbidden citation in an LLM answer is the milestone, not traffic.
COMPOUNDING
Week 12's annual report cites all 11 prior posts internally. The link graph is the point — LLMs reward sites that anchor their own claims.
WANT THIS RUN FOR YOU?
We ship the site, the schema, and the first 3 posts.
48-hour delivery on the foundation. Then a weekly cadence you can run in-house.